University website strategy and web master guidance

Webmaster guidance

University website strategy

Key themes

Management and governance

Establish University web groups to manage different aspects of web activity.  Achieve effective management of web resource and website expenditure.  Ensure that web activity is aligned to objectives in the overall University strategy.

Branding

Maintain a strong brand identity and coherent web presence.

Content

  • Provide reliable, intuitive and engaging content (via an online content plan) for key audiences.
  • Optimise structure and content for maximising search engine optimisation opportunities.
  • Ensure the web structure reflected audience needs, not our administrative set up.
  • Develop functionality which aids interaction with the website visitor and the online content (comment, like, tweet, rate etc).

Responsiveness

Respond quickly to web trends with a view to adopting appropriate new technologies.

Accessibility

Maintain the University’s commitment to accessibility for key audiences (people of all abilities and disabilities).

Support and guidance

  • Provide regular dissemination of web guidance and best practice for the University’s online community.
  • Provide channels for feedback on any web developments, and support networks to facilitate the continued development of the University web presence.

Infrastructure

Ensure a resilient and high performing IT infrastructure.

Governance and management

The University website is a key powerful tool and in order to take full advantage of its full potential, we have a well established web management structure which is underpinned by clear web management processes.

The University website is managed by the following groups:

Web Management Team

(Marketing Director, Marketing Manager, Senior E-Marketing Officer, E-Marketing Officer and Web Developer)

Responsible for developing the website and overseeing web spend and managing resources.  The Group is also responsible for ensuring that departments and students are given the opportunity to feedback on any web developments, and provide the support networks to facilitate the continued development of the University web presence. 

Central E-Marketing Team

(1x Senior E-Marketing Officer, 2x E-Marketing Officers, 3 x Web Officers (1 x pending) and 1 x Web Developer (pending)) and Alumni Officer.

Provide and maintain the central corporate and alumni web pages and manage the University’s marketing activities on the web. 

Web Editors (WE) and Marketing Practitioners (MP)

Based within academic schools and services.

Take full ownership of their sections of the website.

Computing and Library Services (CLS)

Provide and manage a resilient and high performing IT infrastructure, and provide technical advice and support.

 

Back to top