Customer relationship management - CRM

What is Customer Relationship Management (CRM)?

CRM is all about managing and developing relationships with customers of the University in a more professional and consistent way. We believe that CRM is not just about a system but needs to be an approach to working with Businesses where we put the customer at the centre of the relationship.

A CRM system will support this by bringing information from around the University to one centralised point of truth, so that the University can understand how it works with the external world and work more efficiently.

Why do we need it?

The University understands the importance of growing the Research and Enterprise agenda and realises that Business and Community Engagement (BCE) is essential to its success. The CRM system will provide users with a full picture of relationships with external organisations and will provide a constant flow of reliable and quality information for staff.

Dynamics at the University of Huddersfield

In identifying the need for a CRM system we have developed Microsoft Dynamics to enable us to increase the effectiveness in how the University engages with external organisations.

For more information on Dynamics and seeing how it can work for you please contact us.