- Grab the reader’s attention
- Don’t ramble – get straight to the point – get them thinking about the destination
- Find a striking first sentence that sets them on the journey.
- Think of this section as an abstract, proving an overview and enthusing the reader.
- Establish the importance of your topic.
- Don’t go into too much detail at the start.
- Outline the project
- Put the structure in the head of the reader but don’t go into detail.
Next step - The Right Destination