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Getting the reader “on board” the train


  1. Grab the reader’s attention
    • Don’t ramble – get straight to the point – get them thinking about the destination
    • Find a striking first sentence that sets them on the journey.
    • Think of this section as an abstract, proving an overview and enthusing the reader.
  2. Establish the importance of your topic.
    • Don’t go into too much detail at the start.
  3. Outline the project
    • Put the structure in the head of the reader but don’t go into detail.

Next step - The Right Destination

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