Our Values and Behaviours ...

Every organisation’s culture is different, and we can only achieve what we do through our people. Our culture is underpinned by three core values (Team, Excellence & Community) which help guide our daily working lives. Each value has associated behaviours which provide a shared understanding about what it should look, sound and feel like to work at our University.

Our values and behaviours apply to all staff, and we expect everyone in our University community to embrace them, helping to create a fantastic, vibrant workplace culture. 



Our Values


Hear from Professor Bob Cryan, our Vice Chancellor, about how our values have been developed and why they are important to the University.

Our Team Value

Great teamwork is our pillar, and we place real importance on building positive and productive relationships with team members and colleagues. Our team value applies not only to your immediate team(s), but also your interactions with many diverse teams from across our University and beyond. 

Please watch the video below to hear from our staff about what the Team value means to them. 


Our Team Value and You...


  • Treating everyone with courtesy, dignity, and respect.
  • Acting with integrity, as an honest and trustworthy team member.
  • Having a ‘can do’ attitude and positive mind-set.
  • Being approachable and promoting a collaborative and supportive atmosphere.
  • Being accountable, for what you do and how you do it.
  • ‘Rolling up your sleeves’ and helping when needed.
  • Recognising and celebrating team members’ successes and achievements.

Our Excellence Value 

We want to build a culture of excellence. Each part of our University impacts on another, therefore the best results are created when we are all working collaboratively. Our excellence value is about taking professional pride in your role, encouraging others to flourish, and helping them to be the best they can be.

Please watch the video below to hear from our staff about what the Excellence value means to them. 

Our Excellence Value and You...


  • Being professional, taking pride and doing your job to the best of your ability.
  • Being proactive.
  • Striving to produce high-quality, impactful work.
  • Innovating, being curious and exploring new ideas and different perspectives.
  • Taking steps to learn, develop and improve.
  • Being ambitious, setting yourself targets that will stretch and challenge you.
  • Embracing change and adopting an ethos of continuous improvement.
  • Helping others to realise their potential and aspirations.
  • Doing the right thing, not the easiest thing.

Our Community Value 

We all contribute to the aspirations of our University Strategy Map, providing a shared sense of belonging, purpose, and camaraderie. Our community value is about positively engaging with our diverse staff and student community and beyond.

Please watch the video below to hear from our staff about what the Community value means to them.  

Our Community Value and You...


  • Acting as a positive ambassador for our University.
  • Connecting with colleagues from across our University.
  • Championing equality, diversity, and inclusion in all you do.
  • Embrace the views, beliefs, and cultures of others.
  • Sharing ideas, good practice, and experiences with others.
  • Engaging with initiatives to support the Kirklees region.
  • Seeking opportunities to develop partnerships regionally, nationally, and internationally.


Our Values, Behaviours and Engagement Framework

To find out more about our values, behaviours and seven key cultural themes please click on the see more button below.


Engagement Hub

To explore the resources and information available on the Engagement Hub, please click on the see more button below.


Questions? Please get in touch ...

If you would like to know more about our Values, Behaviours and the Engagement Framework, please contact Kevin Frost, our Organisational Development lead, through MS Teams or email k.p.frost@hud.ac.uk, or Hannah Archer, our staff engagement lead, through MS Teams or email h.archer@hud.ac.uk.

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